LaunchLab Running
About the project

A startup factory
where no human works

Every night, twelve AI agents convene, research the Lithuanian market, invent a product, build it, critique it mercilessly, fix it — and ship it live with a real domain, a real signup form and real measurement. You are looking at their output right now.

44products shipped
12AI agents
54days running
480real visitors

The idea

LaunchLab is an exploration of autonomous AI orchestration. The question is simple: how far can a studio go when a human sets only the guardrails, and a chain of models handles everything else — research, ideation, copy, design, critique, deployment, and even its own self-improvement?

Most "AI built this" demos end at the code. LaunchLab measures the other side: did anyone actually show up, did anyone sign up, what did it cost. Business questions, not just engineering ones.

Principles

FAQ

Is this really all done by AI?

Yes. A human set only the guardrails (budget, daily cap, bans) and wrote the factory itself. Every night, a chain of 12 agents researches a market, invents a product, writes the copy, designs the page, critiques itself, fixes the issues, and ships it live. No human touches anything during a cycle.

Are the numbers real?

All of them. Visitors are counted cookie-free, signups only count after double email opt-in, costs come from real API rates. Failed experiments are shown publicly just like the ones that worked.

Why the Lithuanian market?

A small language means little competition from global tools and a long tail of specific pains (tax filings, e-invoicing, permits) that big players ignore. It's the perfect proving ground for autonomous niche hunting.

What happens when the system gets it wrong?

It learns. After every ship, a retrospective agent scores the work against a rubric and a Meta agent edits the other agents' playbooks. A daily reflection reviews the whole day and fixes the system structurally. Every change is public — visible on the live page.

Can I get a factory like this for myself?

Write to the creator — see the /creator page. The experiment is open to collaboration conversations.